A store alive with sport and rich in storytelling, Nike Rise Manchester celebrates the very ethos of the Nike Rise concept.
Situated within the Arndale Manchester Shopping Centre, global retailer Nike is bringing the Nike Rise store concept to Manchester.
The store is decorated with digital and engaging content throughout the interior and exterior. The first design of its kind globally for the Nike Rise concept was the feature stair, with a full height digital screen surrounding it.
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Other visual cues amongst the store include the stainless-steel walls with custom graphics, and full height steel columns with integrated digital screens on the façade. These elements work to activate the environment with pulse and story content alike, reinstating the elevated retail experience of Nike UK.
The storefront itself is split vertically between two levels and a walkway, resulting in two unique but similar facades. The facades consist of a black steel frame wrapping around large glass panes decorated with brand specific lenticular film. Frameless clear glass panes and full height steel columns with integrated digital screens complete the façade.
Varying levels of transparency and digital content seen from the footpath create interest and movement to invite customers into the store and embark on Nike’s unique retail journey.
Photography TDM. Space & Nike